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Key features of ShawMan CRM
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Customer Loyalty Programs - allows the creation and management of simultaneous and multiple Customer Loyalty Programs.
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Loyalty Supported - supports tier based Loyalty, Smart card / swipe card based loyalty and Card less loyalty. Parameters to specify different Upgrade / Downgrade / Renew / Expiry rules for each tier.
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SMS Interaction - balance and transaction details can be sent on SMS.
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Profile Management - captures detailed demographic profile for each customer. To expand the profile, variables and rules for accepting those variables can be defined on the fly through a build and deploy master model.
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Add on Card- allow spouse / associates to participate in the program for free or charge. Allows issue and use of temporary paper cards and duration of use. Multiple Add-Ons support for each Loyalty Program.
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Business rules - are parameter driven and can include policies such as:
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Redemption threshold lower limits for first use or every time use
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Number of free add on cards
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Amount required to purchase points
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Rule for gifting of cards of another program
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Purchase Amount require to become member
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Multiple promotions - can be defined for each Loyalty Program. These promotions can be defined on any of he following parameters:
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Different promotions for each participating M.E’s
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Different promotions for each outlets of participating M.E’s
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Promotion for Customer Birthday / Spouse Birthday / Anniversary
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Promotion for high spenders.
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Promotion on highest spend in particular bill.
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Promotion for particular period.
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Promotion for Settlement types.
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Promotion on each Item or group of items in single bill.
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Promotion based on customer segment
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Reward Gallery - Allows creation and management of Reward gallery. Rules for each reward defined in gallery. Logistics for complete reward management.
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Communication through email can be tracked for each communication made with Customer.
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CRM Interfaces - Software
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PMS – ShawMan CFM – ShawMan KIOSK – ShawMan VPOS – ShawMan CFS – ShawMan Fidelio OPERA Micros
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CRM Interfaces – Hardware
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KIOSK Machine Smart card readers Magnetic Swipe Cards EDC Terminals Barcode Readers
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