# About Wide CS: Dubai Hospitality Technology Since 1998 > Wide CS has served 500+ customers since 1998: consultants first, authorised distributor of IDeaS since 2004, and maker of the SES Smart Elevator System. Canonical page: https://www.widesystems.com/about.html Last updated: 2026-11-09 Why Wide CS # We make new ideas *work here.* Since 1998, Wide CS has brought hospitality's newest technology to the Middle East and made it work for more than 500 customers, from independent hotels to global brands. We are consultants first. We find the right answer for your property, deliver it with our own team, and stay when it matters. What we believe ## Three promises we *keep.* ### Your problem comes first. We understand the challenge before we recommend anything. Solving it matters more to us than selling a product we represent. If the right answer is one we do not carry, we will find it and introduce you. ### We stay when things go wrong. Every project meets problems. We are the people who do not walk away. We stay until it works, however long that takes. ### Transparent by design. No hidden margins and no mystery about who does what. You see what you pay for, who you contract with, and what each party is responsible for. How the relationship works ## Your contract may be with the vendor. *Your partner is Wide CS.* Many of our clients sign directly with the technology company. We encourage it, because it keeps things transparent. Wide CS stays your team on the ground for the life of the system. You ### Your property Owns the decision, the data and the outcome. Contract & licence Technology company ### The vendor Builds and licenses the product. Wide CS · your partner on the ground ### Everything that makes it work * Understand the problem * Recommend what fits * Implement * Integrate * Train your team * Support and escalate * Stay for the long run At the frontier ## The latest technology the market deserves, *for every business.* Once, tools like CRM and loyalty were only for the global chains. We brought them to independent hotels. Today, a single property can run the same AI guest messaging as a global brand. That is the work we love. 1. Then ### Online booking engines Hotels selling rooms directly online, back when that was new. 2. Then ### CRM & loyalty Guest CRM and loyalty programmes for hotels that were not global chains. 3. Then ### Revenue management Automated pricing, introduced to the region's hotels. 4. Now ### AI guest messaging AI that answers guests in seconds, for a single property or a portfolio. 5. Now ### Our own AI SES, the Smart Elevator System, built by Wide CS in Dubai. 6. Now ### E-invoicing The UAE mandate, delivered from the systems hotels already run. 7. Next ### Yours? Building something new for hospitality? [Partner with us](https://www.widesystems.com/partner-with-us.html). Field notes ## What being consultants *looks like.* Three moments from our work. Client names are kept private. Revenue · Airport hotel ### The hotel that sold rooms by the hour. A new hotel inside an airport needed revenue management. They loved the system we showed them. Once we saw their live data, we realised a standard system could not model rooms sold by the hour, around the clock. We told them so. Instead of pushing the product, we built a revenue consultancy service from their own data. **Outcome**Revenue management that fitted how the hotel really works. Implementation · Regional hotel group ### The project another partner could not finish. A major hotel group had chosen an international product, but the local partner could not deliver it. The group trusted us enough to ask the vendor to bring Wide CS in. We took over the implementation and the support, and the product joined our portfolio. **Outcome**A stalled project delivered, and a client who knew who to call. Guest relationships · Independent hotel ### CRM before it was for everyone. An independent hotel wanted the guest CRM and loyalty programme that only the largest chains could afford at the time. We brought one in and made it work for a single property. **Outcome**Big-brand guest relationships, at independent-hotel scale. Wide CS at a glance ## The facts, *in one place.* **1998**Founded in Dubai as Wide Computer Systems L.L.C. **500+**Customers served **2004**Authorised distributor of IDeaS in the Middle East since **SES**Our own Smart Elevator System, live with Damac Developers Leadership ## The people *you will work with.* ### Kamal Bhatia CEO & Founder. Founded Wide Computer Systems in Dubai in 1998. ### Umesh Bala Senior Manager, Technology Implementation. Leads delivery from first survey to go-live. ### Kush Bhatia Sales Director. Works with owners, developers and hotel groups on technology plans. In the news ## Wide CS *in the press.* [Breaking Travel News · June 2004 ### Wide named IDeaS distributor for the Middle East Coverage of Wide, a Dubai-based distributor, representing IDeaS revenue management in the region. Read the article](https://www.breakingtravelnews.com/news/article/btn20040609143642801/) [Hospitality Net · February 2023 ### Wide's AI smart elevator solution in the news Coverage of a 2023 partnership announcement that described Wide's AI-based smart elevator solution and its 500+ customers. Read the article](https://www.hospitalitynet.org/news/4115041.html) [CB Insights · Company profile ### Wide Computer Systems Independent company profile: founded 1998, Dubai. View the profile](https://www.cbinsights.com/company/wide-computer-systems) How we work ## From first conversation to *every day after.* We are consultants with our own implementation team. The people who advise you are the people who deliver, and the people who answer when you call. [Technology company? Partner with us](https://www.widesystems.com/partner-with-us.html) 1. 01 ### Understand We start with the problem you need solved, before any product is mentioned. 2. 02 ### Recommend What truly fits, from our portfolio or beyond it. 3. 03 ### Deliver Implementation and integration by our own consultants. 4. 04 ### Stay Support and improvement for the life of the system. Get in touch ## Tell us what you *need solved.* Start with the problem. We will tell you honestly what fits, even when the answer is someone else's product. Office : #2108, Damac Executive Heights Al Barsha Heights, Dubai, UAE P.O. Box 32614 Telephone : +971 4 452 7776Copy Email : sales@widesystems.comCopy --- Wide CS (Wide Computer Systems L.L.C.) · #2108 Damac Executive Heights, Al Barsha Heights, Dubai, UAE · +971 4 452 7776 · sales@widesystems.com