Since 1998, Wide CS has brought hospitality's newest technology to the Middle East and made it work for more than 500 customers, from independent hotels to global brands. We are consultants first. We find the right answer for your property, deliver it with our own team, and stay when it matters.
We understand the challenge before we recommend anything. Solving it matters more to us than selling a product we represent. If the right answer is one we do not carry, we will find it and introduce you.
Every project meets problems. We are the people who do not walk away. We stay until it works, however long that takes.
No hidden margins and no mystery about who does what. You see what you pay for, who you contract with, and what each party is responsible for.
Many of our clients sign directly with the technology company. We encourage it, because it keeps things transparent. Wide CS stays your team on the ground for the life of the system.
Owns the decision, the data and the outcome.
Builds and licenses the product.
Once, tools like CRM and loyalty were only for the global chains. We brought them to independent hotels. Today, a single property can run the same AI guest messaging as a global brand. That is the work we love.
Hotels selling rooms directly online, back when that was new.
Guest CRM and loyalty programmes for hotels that were not global chains.
Automated pricing, introduced to the region's hotels.
AI that answers guests in seconds, for a single property or a portfolio.
SES, the Smart Elevator System, built by Wide CS in Dubai.
The UAE mandate, delivered from the systems hotels already run.
Building something new for hospitality? Partner with us.
Three moments from our work. Client names are kept private.
A new hotel inside an airport needed revenue management. They loved the system we showed them. Once we saw their live data, we realised a standard system could not model rooms sold by the hour, around the clock.
We told them so. Instead of pushing the product, we built a revenue consultancy service from their own data.
OutcomeRevenue management that fitted how the hotel really works.
A major hotel group had chosen an international product, but the local partner could not deliver it. The group trusted us enough to ask the vendor to bring Wide CS in.
We took over the implementation and the support, and the product joined our portfolio.
OutcomeA stalled project delivered, and a client who knew who to call.
An independent hotel wanted the guest CRM and loyalty programme that only the largest chains could afford at the time.
We brought one in and made it work for a single property.
OutcomeBig-brand guest relationships, at independent-hotel scale.
CEO & Founder. Founded Wide Computer Systems in Dubai in 1998.
Senior Manager, Technology Implementation. Leads delivery from first survey to go-live.
Sales Director. Works with owners, developers and hotel groups on technology plans.
We are consultants with our own implementation team. The people who advise you are the people who deliver, and the people who answer when you call.
We start with the problem you need solved, before any product is mentioned.
What truly fits, from our portfolio or beyond it.
Implementation and integration by our own consultants.
Support and improvement for the life of the system.
Start with the problem. We will tell you honestly what fits, even when the answer is someone else's product.
Wide